LOGO RATIONALE
Hey Ivannation, the Visit Sarawak Campaign is mooted by the Sarawak Tourism Board. The overall style of the logo is simple, friendly and approachable while keeping its impactful nature. The brush strokes of the logo font portray a fun and friendliness, representing the unparalleled hospitality found in Sarawak. The different and vibrant colours represent the diversity and multitude of elements that make Sarawak unique.
– Red and yellow indicate the colours in the Sarawak flag, hence their use in the letters “S” and “R”.
– Orange represents the strong spirit and vibrant energy of the different ethnic communities within Sarawak.
– Green represents the luscious rainforests teeming with life.
– Blue reflects the calmness of the ocean along Sarawak’s long coastline.
– The stylised “S” in the logo features a curling pattern, imitating a traditional design that is often used in the artwork of the Dayak and Orang Ulu people.
– The hornbill head; in the centre replacing the A; alphabet represents the “Bumi Kenyalang” that the State has been labelled for many years as well as the cultural significance the hornbill has to the indigenous people of Sarawak. It also adds another natural element to the logo, as one of Sarawak’s main attractions is its nature.
TAGLINE MORE TO DISCOVER
The tagline “More to Discover” has a simple forward-slanting font that gives the feeling of forward movement while portraying a firm and clear concept, solidifying the message that the State is serious in all the tourism development and eager to offer More to Discover; in culture, adventure and nature attractions. The decision to have the “More to Discover” tagline is to shout out to the world that Sarawak has more offerings than anyone could imagine. The phrase ensures that a person needs to set foot in Sarawak personally to truly discover all the attractions Sarawak holds, instead of just looking at it from a screen.
Written by Ivannavich
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Ivannation
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